JOMANDA

Jomanda is a beloved British soft-toy brand founded in 2005 by its creator Jo Holland, who began designing plush characters from her living room. Nearly two decades later, the brand has grown into an internationally distributed collection known for its exceptional softness, charming personalities, and uncompromising quality.

Retailers appreciate Jomanda for products that sell themselves: ultra-soft plush that is durable, machine washable, recyclable, and fully tested to meet international safety standards. The brand offers a dedicated baby-safe range suitable from birth, alongside a wide assortment of whimsical animals and characters that appeal to all ages — making it a strong fit for gift shops, children’s boutiques, lifestyle stores, museum shops, department stores, and more.

With proven success across the UK , Jomanda is now expanding into the United States, backed by a dedicated U.S. team focused on retailer support, fast fulfillment, and merchandising guidance. Stores consistently report high sell-through, strong customer reactions, and repeat purchases thanks to the brand’s signature “softer than a soft thing” feel.

Jomanda brings charm, quality, and reliability to every shelf — a thoughtful, premium plush line designed to delight customers and strengthen retail assortments nationwide.